For WooCommerce Store Owners
If you've ever stared at a spreadsheet of 200 products and thought, "there has to be a better way…"
…you were right. Manually adding products to WooCommerce — one by one, attribute by attribute, variation by variation — is one of the most time-consuming tasks a store owner can face. And it doesn't have to be.
The WooCommerce Simple/Variable Product Importer was built for exactly this moment. Import your entire catalogue — simple products, variable products, all their variations — straight from a CSV or Excel file, in minutes.
Demo Video
See It In Action
See the story unfold
Sometimes seeing is believing. Watch the full walkthrough and discover just how fast bulk importing really can be.
Watch how WooCommerce Simple/Variable Product Importer changes the way you manage your catalogue
We've Heard It All Before
Here's what we hear every day:
Manual product entry is eating my time
Adding dozens or hundreds of products one by one is slow, error-prone, and completely unsustainable as a catalogue grows.
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Variable products are a nightmare to manage
Setting up products with multiple attributes and variations manually is complex and tedious — one mistake can break an entire listing.
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There's no easy way to update products in bulk
When prices, stock, or descriptions change across the catalogue, pushing those updates without a reliable bulk tool is genuinely painful.
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The Solution
Here's what changes everything:
WooCommerce Simple/Variable Product Importer is a WordPress plugin built specifically to handle bulk product imports — including complex variable products — directly from your CSV or Excel files.
Whether you're launching a new store, migrating from another platform, or refreshing your catalogue, this plugin gets products live without touching each one manually.
Simple Process
Your journey starts here
From spreadsheet to live products in three unhurried steps.
Prepare Your Spreadsheet
Organise your product data — names, prices, attributes, variations, image URLs, categories, and tags — into a CSV, XLSX, or XLS file. You're likely halfway there already.
Upload & Configure the Import
Install the plugin, upload your file, and configure your import settings: create new products, update existing ones, or both. The interface walks you through every choice clearly.
Run the Import & Go Live
Start the import and watch real-time progress tracking do its work. Once complete, your products are live in WooCommerce — properly categorised, attributed, and ready to sell.
Why Store Owners Trust This Plugin
Built to be reliable — from day one
Every detail of this plugin was designed with the working store owner in mind. Here's what your purchase includes:
Secure & Reliable
Built with WordPress coding standards and tested across multiple WooCommerce environments for stable, consistent results.
Supported & Updated
Free updates and direct support are included for the full duration of your active subscription — no hidden tiers.
Ready Immediately
Access your plugin instantly after purchase. Install, configure, and start importing your first catalogue within the hour.
Pricing
One decision that changes everything
A single annual investment that gives back hours you'd otherwise lose to manual data entry.
Annual Subscription
per year · single domain
- ✅ You get import for simple & variable products
- ✅ You get CSV, XLSX & XLS file support
- ✅ You get the update existing products option
- ✅ You get automatic image handling from URLs
- ✅ You get batch processing for large catalogues
- ✅ You get a real-time progress tracking interface
- ✅ You get a single domain API licence
- ✅ You get free updates & support while subscribed
✓ Instant access · ✓ Secure checkout · ✓ Cancel anytime
Before You Decide
Your questions, honestly answered
Does this plugin actually handle variable products with multiple attributes?
Yes, fully. The plugin supports variable products with multiple attributes and multiple variations, including variation-specific pricing, stock levels, and descriptions. This is one of its core strengths.
Which file formats can I use to upload my products?
The plugin accepts CSV, XLSX (Excel), and XLS (legacy Excel) formats. If your product data is already in a spreadsheet — in any of these formats — you're ready to go straight away.
Can I update products I've already published, or is it import-only?
You can absolutely update existing products. There is a dedicated "Update existing product" option that lets you push changes to already-published products rather than creating duplicates. Ideal for catalogue maintenance.
Is the licence for one site only, or can I use it on multiple domains?
Each purchase grants a single domain API licence for one live site. If you need to test on a staging environment first, you can email to request a one-time additional API key for staging at no extra cost.
What happens if I let my subscription lapse — do I lose the plugin?
Updates and support are included free for as long as your subscription remains active. If your subscription lapses, you will no longer receive updates or support until it is renewed. The plugin itself remains installed.
How does the image importing actually work?
You include image URLs directly in your spreadsheet columns. During the import, the plugin fetches those images from the URLs provided and automatically attaches them to the correct products — no manual uploading required.
Ready to reclaim your time?
Stop entering products one by one. Get the WooCommerce Simple/Variable Product Importer and bulk-load your entire catalogue today.
Get the Plugin — $99/year
