Why is image optimization important for my WordPress website?

Image optimization is crucial for several key reasons:

  • Faster Page Load Times: Optimized images reduce bandwidth usage and help pages load quickly, improving user experience
  • Better SEO Rankings: Search engines favor fast-loading websites, and optimized images contribute significantly to site speed
  • Lower Storage Usage: Optimized images take up less server space, potentially reducing hosting costs
  • Improved Mobile Experience: Smaller file sizes mean faster loading on mobile devices and less data usage

For automatic image optimization, consider using the ShortPixel Image Optimizer plugin, which can compress images while maintaining quality.