What’s the best image format to use for WordPress websites?

The optimal image format depends on the type of image:

  • JPEG: Best for photographs and complex images with many colors
  • PNG: Ideal for graphics, logos, and images requiring transparency
  • WebP: Modern format offering superior compression and quality

Using WebP Converter for Media plugin can automatically convert your images to WebP format while maintaining JPEG/PNG versions for older browsers. For optimal performance, consider using SVG format for logos and icons as they’re scalable without quality loss.

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