What is image optimization in WordPress and why is it important?

Image optimization is the process of reducing image file sizes without significantly compromising quality. In WordPress, this is crucial because unoptimized images can significantly slow down your website. Proper optimization:

  • Improves page load speed
  • Reduces bandwidth usage
  • Enhances SEO rankings
  • Improves user experience

WordPress 6+ includes basic image optimization features, but you can enhance this with plugins like Smush or ShortPixel. The platform automatically creates different image sizes when you upload media, but manual optimization is often beneficial for best results.

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