What is image optimization and why is it important for WordPress websites?

Image optimization is the process of reducing image file sizes without significantly compromising quality. It’s crucial for WordPress websites because:

  • Improves page load speed significantly
  • Reduces server storage space usage
  • Enhances SEO rankings
  • Reduces bandwidth consumption

For WordPress users, the Smush plugin is an excellent solution for automatic image optimization. It compresses images upon upload and can bulk optimize existing images. Another powerful option is the Imagify plugin, which offers advanced compression algorithms.

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