What is image optimization and why is it important for WordPress websites?

Image optimization is the process of reducing image file sizes without significantly compromising quality. For WordPress websites, it’s crucial because:

  • Improves page load speed significantly
  • Reduces server storage space usage
  • Enhances SEO rankings
  • Reduces bandwidth consumption

To easily optimize images on WordPress, you can use the Smush plugin. It automatically compresses images upon upload and can bulk optimize existing images. The plugin also supports WebP conversion and lazy loading features.

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