What is image optimization and why is it important for WordPress websites?

Image optimization is the process of reducing image file sizes without significantly compromising quality. For WordPress websites, it’s crucial because:

  • Improves page load speed significantly
  • Reduces server storage space usage
  • Enhances SEO rankings
  • Improves user experience

To optimize images automatically, you can use the ShortPixel Image Optimizer plugin, which compresses images as you upload them to your media library. It offers both lossy and lossless compression options and can optimize existing images in bulk.

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