What are the best image formats to use for WordPress websites?

The optimal image format depends on the type of image you’re using:

  • JPEG: Best for photographs and complex images with many colors
  • PNG: Ideal for images requiring transparency or screenshots
  • WebP: Modern format offering superior compression and quality
  • SVG: Perfect for logos and icons that need to scale

To automatically convert and serve the best format, consider using the ShortPixel plugin, which can automatically convert images to WebP and serve the most optimal format to each visitor.