Optimizing images for SEO involves several key practices:
- Use descriptive, keyword-rich file names
- Add relevant alt text to all images
- Include appropriate title and caption attributes
- Optimize image size and dimensions
- Use proper image structured data
The Yoast SEO plugin can help you manage these aspects effectively. It provides tools for adding and managing image metadata, and ensures your images contribute positively to your SEO efforts.
Additionally, consider using semantic file names (e.g., ‘blue-denim-jacket.jpg’ instead of ‘IMG001.jpg’) and maintaining an XML sitemap for your images. Remember that both search engines and users benefit from well-organized, properly tagged images.
